Links and Creative
Terms and Conditions
Links and Creative
What are the advantages of using hosted creative from bet365 affiliates?
Using hosted creative gives the following benefits:
No need to download banners to your PC.
No uploading and hosting banners on your own image server.
No need to replace banners for every new promotional offer or event.
Banners hosted and served by a global server network.
How do I add links to my website?
During the programme's sign-up process, you will establish your own Username and Password for logging into the affiliates website. Once logged in, you'll find a variety of banners, text links and other marketing tools that you can use on your website(s). To select the most appropriate banner(s), visit Links and Creative and choose the banners that will be of the most interest to your audience. Follow the simple step-by-step instructions for generating banner codes (which are embedded with your affiliate click-thru code) and insert them into your web page.
The banner(s) that you select will refresh automatically to advertise the latest event or promotion. Alternatively, many affiliates find Promotional Text works well for conversions. To find the text most appropriate to your audience, go to Links and Creative and select the Promotional text tab where you will find easy-to-follow information. You have two options: either select our hosted text which updates automatically or choose our plain text copy, the latter of which you will need to add links to and update when appropriate.
How do I use my click-thru links?
Your click-thru links are unique tracking codes that you can use to send traffic to any of our products. You may create multiple click-thru links to promote your choice of products and to track the effectivness of different banner positions so you can optimise your promotional efforts.
When you sign up as an affiliate, you are automatically issued a Default unique click-thru link, which will direct your traffic to the bet365 sites. Your traffic will be directed according to the product advertised. To promote Casino, Poker, Games or Bingo simply click on the relevant product tab to show the link specific to the product.
How do I create a new click-thru link?
Follow these simple steps:
Log into your bet365 affiliate account.
Click on Links and Creative.
Click on Add New Link.
Enter a suitable Link name.
Click on the Add Link button.
Repeat the process to create multiple tracking URLs as required.
Click-thru links can be renamed and reused at anytime for maximum benefit.
How many links can I have to bet365?
You can have as many links as you like. To begin with, we'll give you ten but
should you require more.
May I use the bet365 logo or content on my site?
After signing up to our programme you will have access to a wide variety of buttons, banners and text links. You should use the sanctioned graphics and text links provided. You may not alter or modify any banners or buttons without obtaining prior written permission from bet365. If you are unsure about your rights to use or modify the materials for your website, please
and we'll be happy to clarify.
What if I have more than one website?
You can track the performance of each website within the same affiliate account.
Are visitors who use my click-thru link cookied by bet365?
Visitors who click-thru on your referral link to any of the bet365 websites are cookied for 45 days. That means that even if your potential customer visits the Sports, Casino, Poker, Games or Bingo site and for some reason doesn't register straight away, bet365 will still recognise them as your referral (provided they register within 45 days). If they establish an account while the cookie is in effect, they are your customer for life! While other companies have 15 day cookies and some are eliminating that recognition process altogether, bet365 appreciates and rewards your hard work.
Why does bet365 affiliates have a hosted creative gallery?
Keeping your bet365 creative up-to-date has never been easier with our Creative Banners and Promotional Text. Simply choose the banner or text most relevant to your website and follow the instructions for copying and pasting this code into your web page or newsletter.
The banners and text are hosted by bet365 and we will regularly update them with our most current message.
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